📝 About This Resource

Not sure how to price your home? You’re not alone. The Pricing Strategy Grid helps you compare three smart pricing approaches — Aggressive, Market Value, and Optimistic — side by side. This visual tool breaks down how each strategy might impact buyer perception, showing traffic, offer activity, and overall time on market.

Your agent will help you fill in real numbers based on local data, but the framework stays the same: you get a clear view of the pros and cons so you can make a pricing decision that fits your goals — not just the market.

✅ How This Helps You Sell with Confidence

• See Your Options: Understand the difference between strategic pricing levels.

• Weigh the Trade-Offs: Each approach has pros and cons — and this makes them easy to see.

• Visual Clarity: Simple grid format makes decision-making easier and faster.

• Collaborative Planning: Use this with your agent to align on goals and expectations.

• Prioritize What Matters: Includes space for you to note what you value most.

• Feel Empowered, Not Pressured: Make the decision that’s right for your timing, comfort, and bottom line.