📝 About This Resource

Your listing description is one of the most powerful tools for attracting the right buyer — and this worksheet helps you (and your agent) write one that stands out. From key features to tone and storytelling, this guide gives you prompts, checklists, and creative starters to build a listing that feels both professional and personal.

Whether you’re aiming for luxury elegance or cozy charm, this worksheet ensures your home is described in a way that sparks curiosity, creates connection, and drives showings.

✅ How This Helps You Sell with Confidence

• Highlight the Right Features: Showcase the upgrades, layout, and lifestyle buyers care most about.

• Spark Buyer Emotion: Use story-based hooks to make your home feel like the one.

• Stay On-Brand: Choose a tone that reflects your home's true personality.

• Improve SEO & Visibility: Includes keywords that increase online engagement.

• Support Your Agent: Give your agent helpful details that speed up the writing process.

• Create Buyer Momentum: A great listing description drives clicks, calls, and tours.