📝 About This Resource

Once you know who your ideal buyer is, this worksheet helps you design a strategy to reach them. From choosing the right platforms to tailoring the voice and visuals, this tool walks you through how to market your home with intention — not guesswork.

Instead of a one-size-fits-all approach, you'll map out where your buyer hangs out online, what messaging speaks to them, and what kind of presentation will get them excited to tour. It’s your roadmap for a confident, well-aligned listing launch.

✅ How This Helps You Sell with Confidence

• Personalized Campaigns: Market your home directly to the buyer who’s most likely to love it.

• More Visibility: Choose the right channels — from Instagram to Zillow — based on buyer habits.

• Messaging That Connects: Speak your buyer’s language in every ad, caption, and showing.

• Goal-Oriented Strategy: Set clear benchmarks so your marketing isn’t just “busy work.”

• Creative Alignment: Use photos, CTAs, and tone that attract (not repel) your ideal audience.

• Built-In Adjustments: Know when and how to tweak if early results don’t hit your target.