📝 About This Resource

Once you’ve brainstormed who might be a good fit for your home, this worksheet helps you take it a step further — turning ideas into an intentional buyer profile that guides everything from photos to listing copy.

By defining your ideal buyer’s lifestyle, needs, preferences, and even communication style, you’ll make more confident decisions throughout the selling process. Whether you’re staging, writing your property description, or creating a video walkthrough, this tool ensures your home speaks directly to the right person — and stands out for all the right reasons.

✅ How This Helps You Sell with Confidence

• Sharpen Your Strategy: Get clear on who your ideal buyer is — and how to attract them.

• More Effective Marketing: Use words, visuals, and messaging that resonate with your buyer.

• Smarter Staging: Highlight the features your target audience cares most about.

• Avoid Common Mistakes: Steer clear of design or messaging that repels your ideal buyer.

• Agent Empowerment: Give your agent a roadmap to market with empathy and precision.

• Confidence Through Clarity: Sell your home like it was meant for someone — because it is.