📝 About This Resource

Every home has a story — and every buyer is looking for something that feels like theirs. This worksheet helps you and your agent visualize who the ideal buyer might be for your home, based not just on price or size, but on lifestyle, values, and future dreams.

You'll consider what makes your property special, who it naturally fits, and what kind of life it supports. Whether it’s a growing family, a retiree, or a remote-working pet lover, understanding your likely buyer helps create better marketing, smarter staging, and a more confident strategy.

✅ How This Helps You Sell with Confidence

• Strategic Focus: Get clear on who you're trying to attract from the start.

• Better Marketing Decisions: Tailor your photos, listing copy, and launch to real people.

• Stronger Storytelling: Show how the home fits the buyer’s lifestyle and goals.

• Less Guesswork: Make design, pricing, and staging choices with someone in mind.

• Agent Alignment: Give your agent helpful context for targeting and outreach.

• Confidence in Your Offer: Attract buyers who truly see themselves in the space.